Nothing will ever be the same again

Supermarché des années 60

The standard of living rises at the end of the 1950s and a growing portion of the population attains material well-being.

Households acquire their first domestic appliances and their first televisions.

With the five-day week becoming the norm, tourism and leisure activities grow. The logic of consumption, which gradually replaces that of parsimony, will definitively take root during the Golden Sixties.